N\u00e1zev zahrnuje v\u0161echna o\u010dek\u00e1v\u00e1n\u00ed vize l\u00e1zn\u00ed a zd\u016fraz\u0148uje nejen rodinn\u00fd charakter l\u00e1zn\u00ed, ale tak\u00e9 l\u00e9\u010debnou \u010dinnost.<\/p>\n\n\n\n
V souvislosti s pl\u00e1novan\u00fdm v\u00fdvojem se d\u00e1le pos\u00edl\u00ed dom\u00e1c\u00ed i mezin\u00e1rodn\u00ed v\u00fdznam l\u00e1zn\u00ed Zalakaros a d\u00edky rozs\u00e1hl\u00e9 sp\u00e1dov\u00e9 oblasti a hodnot\u011b zna\u010dky a c\u00edlen\u00fdm a \u00fa\u010dinn\u00fdm marketingov\u00fdm aktivit\u00e1m se upevn\u00ed a roz\u0161\u00ed\u0159\u00ed jejich pozice na dom\u00e1c\u00edm i mezin\u00e1rodn\u00edm trhu v d\u016fsledku marketingov\u00e9ho programu \u201cNov\u00e9 jm\u00e9no, nov\u00fd impuls\u201d.<\/p>\n\n\n\n
V\u00fdznamn\u00fdm probl\u00e9mem p\u0159i marketingov\u00e9 pr\u00e1ci byla nejednotnost Granitov\u00fdch l\u00e1zn\u00ed Zrt. ve vztahu k l\u00e1zn\u00edm Zalakaros. L\u00e1zn\u011b Zalakaros jako pr\u00e1vn\u00ed subjekt dosud neexistovaly, host\u00e9 si spojovali dvoje r\u016fzn\u00e9 l\u00e1zn\u011b (Granite Spa a Zalakaros Spa), n\u00e1zev spole\u010dnosti byl jin\u00fd (Granite Spa Zrt.), n\u00e1zev produktu nebo slu\u017eby byl jin\u00fd (Zalakaros Spa).<\/p>\n\n\n\n
Na z\u00e1klad\u011b sv\u00e9 sou\u010dasn\u00e9 struktury v\u00fdrobk\u016f a slu\u017eeb je spole\u010dnost Zalakaros Spa subjektem s v\u00fdznamn\u00fdm pod\u00edlem na trhu, kter\u00fd v z\u00e1jmu dlouhodob\u00e9ho udr\u017een\u00ed a zv\u00fd\u0161en\u00ed sv\u00e9 pozice a pod\u00edlu na trhu a v reakci na silnou konkuren\u010dn\u00ed pozici prov\u00e1d\u00ed v\u00fdznamnou modernizaci sv\u00fdch v\u00fdrobk\u016f a slu\u017eeb, jako\u017e i silnou, inovativn\u00ed a intenzivn\u00ed marketingovou \u010dinnost, a to jak v Ma\u010farsku, tak na mezin\u00e1rodn\u00edm trhu.<\/p>\n\n\n\n
Krom\u011b ozn\u00e1men\u00ed zm\u011bny n\u00e1zvu informoval gener\u00e1ln\u00ed \u0159editel novin\u00e1\u0159e tak\u00e9 o \u00fasp\u011b\u0161n\u00e9 nab\u00eddce na projekt rozvoje lidsk\u00fdch zdroj\u016f. Pr\u016fb\u011b\u017en\u00e9 vzd\u011bl\u00e1v\u00e1n\u00ed zam\u011bstnanc\u016f a neust\u00e1l\u00e9 zlep\u0161ov\u00e1n\u00ed jejich pracovn\u00edch podm\u00ednek hraje kl\u00ed\u010dovou roli v dlouhodob\u00e9 strategii l\u00e1zn\u00ed. Zd\u016fraznil, \u017ee kvalitn\u00ed pr\u00e1ce lze dos\u00e1hnout pouze tehdy, jsou-li zaji\u0161t\u011bny kvalitn\u00ed pracovn\u00ed podm\u00ednky, a \u017ee vynikaj\u00edc\u00edch v\u00fdsledk\u016f lze dos\u00e1hnout pouze se zam\u011bstnanci, kte\u0159\u00ed jsou se svou prac\u00ed spokojeni. L\u00e1szl\u00f3 Czir\u00e1ki uvedl, \u017ee je nezbytn\u00e9 vzd\u011bl\u00e1vat zam\u011bstnance v oblasti \u0159\u00edzen\u00ed, odborn\u00fdch znalost\u00ed, bezpe\u010dnosti a ochrany zdrav\u00ed p\u0159i pr\u00e1ci, informa\u010dn\u00edch technologi\u00ed, komunikace a jazykov\u00fdch dovednost\u00ed. A nyn\u00ed se d\u00edky dotaci GINOP ve v\u00fd\u0161i 30 milion\u016f Ft m\u016f\u017ee vzd\u011bl\u00e1v\u00e1n\u00ed z\u00fa\u010dastnit v\u00edce ne\u017e polovina zam\u011bstnanc\u016f l\u00e1zn\u00ed Zalakaros. \u0160kolen\u00ed se z\u00fa\u010dastn\u00ed cel\u00fd kolektiv, v\u010detn\u011b veden\u00ed, st\u0159edn\u00edho managementu a pod\u0159\u00edzen\u00fdch zam\u011bstnanc\u016f.<\/p>","protected":false},"excerpt":{"rendered":"
A n\u00e9v lefedi a f\u00fcrd\u0151 j\u00f6v\u0151k\u00e9p\u00e9re vonatkoz\u00f3 \u00f6sszes elv\u00e1r\u00e1st, a csal\u00e1di jelleg mellett kiemelve a gy\u00f3gyf\u00fcrd\u0151 n\u00e9vvel a gy\u00f3gy\u00edt\u00f3 tev\u00e9kenys\u00e9get is. A megval\u00f3sul\u00f3 fejleszt\u00e9sek kapcs\u00e1n a Zalakarosi F\u00fcrd\u0151 hazai \u00e9s nemzetk\u00f6zi jelent\u0151s\u00e9ge tov\u00e1bb er\u0151s\u00f6dik, kiterjedt vonz\u00e1sk\u00f6rzet\u00e9nek \u00e9s m\u00e1rka\u00e9rt\u00e9k\u00e9nek k\u00f6sz\u00f6nhet\u0151en \u00e9s a c\u00e9lzott, hat\u00e9kony marketing tev\u00e9kenys\u00e9ge r\u00e9v\u00e9n a piaci poz\u00edci\u00f3ja mind a hazai mind a nemzetk\u00f6zi […]<\/p>\n","protected":false},"author":1,"featured_media":157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hirek"],"acf":[],"_links":{"self":[{"href":"https:\/\/zkf.hu\/cz\/wp-json\/wp\/v2\/posts\/371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zkf.hu\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zkf.hu\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zkf.hu\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zkf.hu\/cz\/wp-json\/wp\/v2\/comments?post=371"}],"version-history":[{"count":1,"href":"https:\/\/zkf.hu\/cz\/wp-json\/wp\/v2\/posts\/371\/revisions"}],"predecessor-version":[{"id":372,"href":"https:\/\/zkf.hu\/cz\/wp-json\/wp\/v2\/posts\/371\/revisions\/372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zkf.hu\/cz\/wp-json\/wp\/v2\/media\/157"}],"wp:attachment":[{"href":"https:\/\/zkf.hu\/cz\/wp-json\/wp\/v2\/media?parent=371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zkf.hu\/cz\/wp-json\/wp\/v2\/categories?post=371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zkf.hu\/cz\/wp-json\/wp\/v2\/tags?post=371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}