The name covers all the expectations of the spa's vision, emphasising not only the family character of the spa, but also the healing activity.

In the context of the developments to be implemented, the domestic and international significance of Zalakaros Spa will be further strengthened, and thanks to its extensive catchment area and brand value, and through targeted, effective marketing activities, its market position will be consolidated and expanded both in the domestic and international markets as a result of our “New name, new momentum” marketing programme.

A significant difficulty in the marketing work was the lack of coherence of the Granite Spa Zrt. in relation to the Zalakaros Spa. The Zalakaros Spa as a legal entity did not exist until now, the guests associated two different spas (Granite Spa and Zalakaros Spa), the name of the company was different (Granite Spa Zrt.), the name of the product or service was different (Zalakaros Spa).

Based on its current product and service structure, Zalakaros Spa is a player with a significant market share, which, in order to maintain and increase its market position and share in the long term, and in response to the strong competitive position, is carrying out a significant modernization of its products and services, as well as a strong, innovative and intensive marketing activity, both in Hungary and on the international market.

In addition to the announcement of the name change, the CEO also informed the press about the successful bid for the Human Resources Development project. The continuous training of employees and the continuous improvement of their working conditions play a key role in the long-term strategy of the Spa. He stressed that quality work can only be achieved if quality working conditions are guaranteed and that excellent results can only be achieved with employees who are satisfied with their jobs. László Cziráki said that it is essential to train employees in the fields of management, professional, occupational health and safety, IT, communication and language skills. And now, with the help of the GINOP grant of 30 million Ft, more than half of the employees of Zalakaros Spa can participate in training. The training will involve the entire collective, including management, middle managers and subordinate staff.